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Privacy Policy values your privacy!

Shop With Confidence:

Thank you for visiting Your privacy, satisfaction, and the protection of your personal information are very important to us. We will NOT sell, share or rent your information to others in ways different from what is disclosed in this statement. Please read this privacy policy to learn more about the steps we take to protect your personal information, what information we collect, and how we use that information we collect. By visiting this site you agree to the practices described in the policy, including any changes or updates. Feel free to contact us at for any questions, comments or concerns.

We might occasionally update our Privacy Policy. If any changes are made we will indicate that changes are made on the top of this page and will include the date of the changes. Any change or modification will be effective immediately upon posting of the revisions on the Site. Your continued use of the Site following modifications of the terms will constitute your acceptance of such changes or modifications. Thus, frequently reviewing these privacy policies and any other applicable policies is recommended.

Security: is committed to your protection, and we take every precaution to protect the information you share with us. We incorporate a combination of physical, electronic, and administrative procedures to help safeguard your personally identifiable information. We use Secure Sockets Layer (SSL) encryption technology to protect your information online. We also take several steps to protect you personal information in our facilities. We restrict access to personal information to only the employees who need access in order to perform a specific task, such as shipping your package. All our employees are required to abide by our privacy policy. While we use extreme precautions to safeguard your personal information, we cannot guarantee complete security, as 100% complete security does not exist anywhere online or offline. If you would prefer making an order by phone please contact us at 1-800-554-3509.

Collection of Information:

We safely and securely collect personal information to provide you with a better, a more efficient, and a more customizable experience. For example we collect information to allow you to quickly find products, information, and services, see content that is more relevant to you, and to make your shopping experience faster by not having to enter information more than once.

We may store all personal information, written or oral, that you provide to us. Those information might collected through customer registration form, sign up for our newsletter, participate in our contests / sweepstakes / promotions , contact us via email, live chat or call our helpline, contact us via social media, use our services / products. Some of the information we might collect, include but are not limited to, your first and last name, phone number, home, billing or other address, and email address. We might also collect information about your purchase such as your gender, occupation, birthday, credit card information, interests, and marital status. We might use this information to complete your order, to communicate with you, or to provide you with promotions, coupons, and other services.

We might also collect your Internet protocol address (IP address). This information might not be traced to a particular individual, in which case it will be used to provide generalized demographic data, such as what geographic areas our visitors are from. We might also use your IP address for order verification, internal marketing, system troubleshooting purposes, and for fraud prevention.

We also collect your information when you request to send product information to a friend or use the Refer a Friend option. In this case we will collect your and your friend's names and e-mail addresses to ensure that you friend will know that you have requested us to send them an e-mail.

We also collect your information when your participate in our sweepstakes, contests or promotions on our website or through social media. We will collect your name, email address, gender, date of birth , anniversary date, martial status and similar details. We might use this information to communicate with you or to provide you discount coupons and other services.

We might also collect your personal information from other sources, we allow you to share information with social media sites, or use social media sites to create your account or to connect your account with the respective social media site. Those social media sites may give us automatic access to certain personal information such as your name , email, gender , relations ship status etc.

Allurez may collect your email address via cookies and pixels on the Website through the use of trusted third party partners. These partners may combine your email information with other information they have access to such as mailing address so that Allurez may serve relevant marketing offers to you via direct mail. If you do not want Allurez to collect information about you, please contact Allurez to opt out.


As do most website, we use cookies and web beacons (also known as pixel gifs or action tags) to recognize you and your access privileges, speed your navigation of the site, to track your usage of the site, and to provide you with an improved service. We mainly use cookies to enable you to select products, place them in our online shopping bag, and to purchase those products. Cookies are not spyware, and they cannot and do not infiltrate a user's hard drive to gather confidential information. They are simply used to provide you with a better service. We may also use third party companies to help us provide a better user experience to our users, and to serve ads on our behalf.

You can choose to turn off all cookies through your web browser. However, if browsers are turned off, you will not have access to many features that make your site experience more efficient, and some parts of this site, as well as other sites will not function properly. However, you can still place an order over the telephone by contacting one of our trained jewelry and diamond consultants at 1-800-554-3509.

Web beacons, also known as pixel GIFs or action tags, we use in our marketing emails / emails campaigns / emails send to our newsletter subscribers to track the behavior such as who opened the emails, who clicked the links in that email. Based on these information we will measure the performance of our emails campaigns and and helps us to ensure that we are delivering information that you find interesting.

Children's Privacy:

We do not knowingly collect or maintain information provided by children under the age of 13. If you are under the age of 13, please rely on a parent or guardian to assist you with using this site. In addition by using this site and in compliance with our Terms and Conditions you have agreed that you are either at least 18 years old, or using this site with parental or guardian supervision.

Use of Information:

Internal Use:

At we use your information to process your order, and to provide you with great customer service. We might also use your personal information to improve the Site's content and layout, and for other marketing purposes.

Communications With You:

We might use your information to facilitate your purchases and to provide you with the services that you request, and to communicate with you regarding your order. We will send you a confirmation when you set up an account with us. We will use your personal information to confirm and track your orders, compare and review your information for errors, accuracy, and omissions. We will also use your information in order to contact you via email, telephone, or postal mail, regarding products and services that we believe you might be interest in. We will allow you to unsubscribe out of future promotional emails if you please.

Information Shared With Trusted Partners:

We do not sell, rent, trade, license or disclose your specific personal information or financial information to anyone, except with trusted service providers that will help us with providing you with a better service. For example we might use U.S Postal Service, UPS, FedEx, or another service provider, for shipping your products. Some other trusted third party service providers we use to perform certain services on our behalf include: payment processing, webhosting, data and storage management, web analytics, fulfillment, assembly, and marketing. We will only provide our trusted service providers with information that is needed and is necessary to perform their functions and will not provide them with unneeded information. We do not authorize them to use your personal information for any purpose other than what we have requested.

Promotions, contest, and sweepstakes: If you choose to participate in promotions, contests, sweepstakes and other such events, we might provide the organizations participating in these events with your personal information. We may authorize these trusted partners to send you information about products and services. Unless you are told otherwise these trusted third parties do not use your information for any purpose other than managing the events.

Another reason we might share personal information is if we are required by law enforcement officials conducting investigations, subpoenas, a court order, or if we are required to disclose information by law. We might also release personal information if we suspect fraud, or to protect ourselves or others.

In case of a merger, bankruptcy, insolvency, acquisition, or sale of the company, we might disclose your personal information as part of transfer of our assets.

Other Uses Of Information:

In order to provide our users with improved service we may use anonymous records for internal purposes. These anonymous records are created from personal data, but exclude facts about the individual, that makes the data identifiable to a specific individual. We reserve the right to disclose and use any information in these records at our own discretion.

We might also include links to other third-party website, whom privacy policy we do not control.

Corrections/ Opt-Out

Upon your request, we will update, correct, or delete your personal information. If you would like to make any changes please contact us at 1-800-554-3509 or email

If you would no longer wish to receive promotions from us, you can simply use the "unsubscribe" on our subscription status page, or follow the unsubscribe instruction in any of our promotional emails. Or you may contact us at Opting out of communication with us does not affect our communication with you regarding your order with us, and we may still have to contact you in order to fulfill your order. It also does not affect the use of no-personally identifiable information.

If you have any questions regarding our privacy policy please contact us at

Generally the queries or complaints regarding the use or disclosure of your personal information will be responded by us within 30 days of receiving your query or complaint.